Approved templates
Send approved utility, authentication and marketing templates.
Official WhatsApp API
Official business messaging, connected to your team.
Connect approved templates, automation, chatbots, shared team inboxes and CRM workflows through the official business platform.
Everything you need to launch with confidence.
Explore the core capabilities, then speak with our team about the route, platform or integration that fits your requirement.
Shared inbox
Give multiple team members a coordinated view of customer conversations.
Chatbot automation
Automate FAQs, lead qualification and common service journeys.
CRM integration
Sync contacts, events and outcomes through APIs and webhooks.
Verification support
Get guidance on business verification and compliant onboarding.
Analytics
Review template delivery and conversation performance.
A practical channel plan
How Official WhatsApp API fits into your customer journey.
A successful campaign starts with the right audience, a clear purpose and a channel setup that matches the urgency and format of the message.
Where it works best
Connect approved templates, automation, chatbots, shared team inboxes and CRM workflows through the official business platform. Common starting points include approved templates, shared inbox, chatbot automation.
Our team helps you decide whether this channel should work alone or alongside SMS, WhatsApp, RCS, voice or email.
What to prepare
Bring your approximate monthly volume, target audience, sending frequency, desired action and any existing templates or integrations.
Where consent, registration, sender approval or template approval is required, these items should be completed before launch.
What to review
Measurement depends on the channel and may include submission status, delivery outcomes, replies, clicks, call responses, bounces or conversions.
Use these signals to improve audience quality, content, timing and follow-up journeys.
Launch process
From brief to live campaign.
Discovery: We understand your business objective, customer segment, required volume, destination and expected response. This keeps the proposed setup aligned with the actual campaign instead of forcing every requirement into the same package.
Configuration: We help organize the sending account, templates, data format, routing choice and any API or workflow connection needed for the campaign.
Review: After launch, available reports can be reviewed with your team. The next campaign can then be refined using clearer segmentation, improved content and a better channel sequence.
Frequently asked
Questions, answered.
Integration options depend on your current platform and workflow. Share your CRM, website or application requirements so the right API or operational setup can be proposed.
Provide the expected monthly volume, audience location, use case, message type, required features and integration needs.
Yes. Many customer journeys use one channel for awareness, another for time-sensitive alerts and another for follow-up.
Timelines depend on content readiness, account setup, approvals, integrations and destination requirements.
Official API implementation
Connect approved WhatsApp conversations to your business systems.
Business onboarding
Prepare business details, an eligible phone number, display name, account information and verification material requested by the official onboarding process.
Templates and conversations
Coordinate approved business-initiated templates and customer-service conversations according to the current platform categories, permissions and policies.
Automation and human handoff
Design chatbot journeys for known questions while providing escalation, team assignment and human takeover for exceptions or sensitive requests.
Implementation, safeguards and measurement.
Planning: An Official WhatsApp API project can include account onboarding assistance, number setup, template coordination, API or provider connection, webhooks, shared inboxes and workflow design. Approval requirements and platform policies are controlled by Meta and can change.
Systems and workflow: Integrations may connect a CRM, ecommerce system, order platform, helpdesk or lead-management tool. Define inbound-message handling, status webhooks, bot intents, agent assignment, working hours, escalation rules and the system that stores conversation outcomes.
Reporting and commercial scope: Governance should cover user roles, access control, consent and opt-out records, data retention and webhook security. Quotations can include current platform message charges, provider fees, inbox users, automation scope, setup, integration and support. Avoid treating the API like an ordinary mobile-app broadcast account.
Frequently asked
Questions, answered.
Eligibility depends on the current use of the number and the selected onboarding approach. The number should be reviewed before migration or registration.
Business-initiated templates are reviewed under the official platform rules before eligible use.
Yes, when the CRM and selected provider expose suitable APIs or webhooks and the required data flow is defined.
A supported workflow can route a conversation to a shared inbox or agent queue when human help is needed.
The quotation should identify platform message charges, provider or inbox fees, setup, automation, integration and support items.
Launch with Canny
Ready to plan your next campaign?
Tell us your audience, destination and channel. We will help you choose the right route and volume.
Bengaluru support team
Plan, launch and improve with one communication partner.
We help businesses choose the right channel, prepare compliant campaign inputs, connect APIs or platforms, and understand delivery and engagement reports after launch.
1. Plan
Share your audience, destination, monthly volume and campaign objective.
2. Launch
Prepare content, templates, integrations and sending schedules with our team.
3. Improve
Review outcomes and refine targeting, timing, content and channel mix.
Contact CannyEmail
info@cannydigitalmarketing.com