Verified sender identity
Present a business name, logo and verification indicator instead of an unknown number.
RCS Messaging
Turn ordinary texts into rich, verified experiences.
Create verified, media-rich business messages with carousels, suggested replies and tappable actions in the native messaging app.
Everything you need to launch with confidence.
Explore the core capabilities, then speak with our team about the route, platform or integration that fits your requirement.
Rich media
Use high-resolution images and video within the native message experience.
Carousels & cards
Show products or offers in swipeable, structured content blocks.
Suggested replies
Make responses easier with tappable reply chips and action buttons.
Read receipts
Understand when supported conversations are read and engaged with.
SMS fallback
Use capability-aware delivery and fallback planning where RCS is unavailable.
RCS feature descriptions are informed by Sinch’s RCS explainer and the GSMA-style business messaging experience.
A practical channel plan
How RCS Messaging fits into your customer journey.
A successful campaign starts with the right audience, a clear purpose and a channel setup that matches the urgency and format of the message.
Where it works best
Create verified, media-rich business messages with carousels, suggested replies and tappable actions in the native messaging app. Common starting points include verified sender identity, rich media, carousels & cards.
Our team helps you decide whether this channel should work alone or alongside SMS, WhatsApp, RCS, voice or email.
What to prepare
Bring your approximate monthly volume, target audience, sending frequency, desired action and any existing templates or integrations.
Where consent, registration, sender approval or template approval is required, these items should be completed before launch.
What to review
Measurement depends on the channel and may include submission status, delivery outcomes, replies, clicks, call responses, bounces or conversions.
Use these signals to improve audience quality, content, timing and follow-up journeys.
Launch process
From brief to live campaign.
Discovery: We understand your business objective, customer segment, required volume, destination and expected response. This keeps the proposed setup aligned with the actual campaign instead of forcing every requirement into the same package.
Configuration: We help organize the sending account, templates, data format, routing choice and any API or workflow connection needed for the campaign.
Review: After launch, available reports can be reviewed with your team. The next campaign can then be refined using clearer segmentation, improved content and a better channel sequence.
Frequently asked
Questions, answered.
Integration options depend on your current platform and workflow. Share your CRM, website or application requirements so the right API or operational setup can be proposed.
Provide the expected monthly volume, audience location, use case, message type, required features and integration needs.
Yes. Many customer journeys use one channel for awareness, another for time-sensitive alerts and another for follow-up.
Timelines depend on content readiness, account setup, approvals, integrations and destination requirements.
RCS campaign design
Design rich messaging with compatibility and fallback in mind.
Verified business experience
RCS business messaging can present a branded sender identity and rich content inside a compatible native messaging application, subject to agent approval and platform availability.
Interactive message formats
Campaigns can use supported rich cards, carousels, images, suggested replies and actions such as opening a URL or starting a call. Rendering can vary by device capability.
Capability-aware delivery
Recipient capability, carrier, device and market availability influence whether RCS can be used. An SMS fallback should preserve essential information when rich delivery is unavailable.
Implementation, safeguards and measurement.
Planning: A typical RCS plan begins with the business use case, brand information, approved assets, message flow and desired customer actions. Product discovery, appointment confirmation, delivery updates, store location, travel information, feedback and guided support are practical starting points.
Systems and workflow: Implementation can involve an RCS business agent, API requests, webhook events, media hosting, capability checks and fallback rules. Test representative devices and keep fallback text understandable without relying on images or carousel context.
Reporting and commercial scope: When supported by the platform and recipient environment, reporting may include sent, delivered, read, reply or action events. Availability is not universal, so reporting definitions should be agreed before launch. Pricing can reflect message volume, content type, setup and fallback usage.
Frequently asked
Questions, answered.
Support depends on the recipient device, messaging application, carrier and market. Capability should be checked as part of the delivery design.
The campaign can use a planned fallback such as SMS when supported by the selected configuration.
Rich cards, carousels, suggested replies and actions may be available, subject to platform and device capabilities.
Business-agent verification is part of an eligible RCS launch process, but approval and timing cannot be guaranteed.
Two-way replies can be supported when the campaign flow and platform are configured for conversation handling.
Launch with Canny
Ready to plan your next campaign?
Tell us your audience, destination and channel. We will help you choose the right route and volume.
Bengaluru support team
Plan, launch and improve with one communication partner.
We help businesses choose the right channel, prepare compliant campaign inputs, connect APIs or platforms, and understand delivery and engagement reports after launch.
1. Plan
Share your audience, destination, monthly volume and campaign objective.
2. Launch
Prepare content, templates, integrations and sending schedules with our team.
3. Improve
Review outcomes and refine targeting, timing, content and channel mix.
Contact CannyEmail
info@cannydigitalmarketing.com