Promotional campaigns
Send consent-based offers and announcements with sender IDs and campaign reporting.
Bulk SMS
Fast, measurable SMS for every customer moment.
Promotional, transactional, OTP and international messaging with delivery visibility, API connectivity and campaign support.
Everything you need to launch with confidence.
Explore the core capabilities, then speak with our team about the route, platform or integration that fits your requirement.
Transactional & API SMS
Trigger alerts, order updates and account messages directly from your systems.
OTP delivery
Support time-sensitive verification flows with focused OTP routes.
International reach
Plan country-based delivery using supported routes, sender formats and destination pricing.
Delivery reports
Review submitted, delivered and failed outcomes at campaign level.
Unicode support
Reach multilingual audiences with message encoding appropriate to the destination.
Service content is informed by established international SMS practices: API/SMPP connectivity, route monitoring, sender IDs, Unicode support and delivery reporting.
A practical channel plan
How Bulk SMS fits into your customer journey.
A successful campaign starts with the right audience, a clear purpose and a channel setup that matches the urgency and format of the message.
Where it works best
Promotional, transactional, OTP and international messaging with delivery visibility, API connectivity and campaign support. Common starting points include promotional campaigns, transactional & api sms, otp delivery.
Our team helps you decide whether this channel should work alone or alongside SMS, WhatsApp, RCS, voice or email.
What to prepare
Bring your approximate monthly volume, target audience, sending frequency, desired action and any existing templates or integrations.
Where consent, registration, sender approval or template approval is required, these items should be completed before launch.
What to review
Measurement depends on the channel and may include submission status, delivery outcomes, replies, clicks, call responses, bounces or conversions.
Use these signals to improve audience quality, content, timing and follow-up journeys.
Launch process
From brief to live campaign.
Discovery: We understand your business objective, customer segment, required volume, destination and expected response. This keeps the proposed setup aligned with the actual campaign instead of forcing every requirement into the same package.
Configuration: We help organize the sending account, templates, data format, routing choice and any API or workflow connection needed for the campaign.
Review: After launch, available reports can be reviewed with your team. The next campaign can then be refined using clearer segmentation, improved content and a better channel sequence.
Frequently asked
Questions, answered.
Integration options depend on your current platform and workflow. Share your CRM, website or application requirements so the right API or operational setup can be proposed.
Provide the expected monthly volume, audience location, use case, message type, required features and integration needs.
Yes. Many customer journeys use one channel for awareness, another for time-sensitive alerts and another for follow-up.
Timelines depend on content readiness, account setup, approvals, integrations and destination requirements.
SMS implementation guide
Build an SMS programme around message purpose.
Choose the correct message type
Separate promotional outreach, service or transactional alerts, OTP verification and international traffic. Each category can have different registration, template, timing and routing requirements.
Connect campaigns or events
Launch approved lists through a campaign interface or trigger messages from a website, CRM, billing system, ecommerce platform or application using an appropriate API workflow.
Understand delivery status
Reports can show submitted, delivered, pending, failed or rejected outcomes when supplied by the route. A delivery receipt is a network status and does not prove that a recipient read or acted on a message.
Implementation, safeguards and measurement.
Planning: For India traffic, prepare the applicable business registration, sender header, content templates and consent records before launch. For international traffic, confirm destination countries, sender rules, language and expected monthly volume. Long or Unicode messages may use multiple billable SMS segments, so message length should be reviewed during campaign preparation.
Systems and workflow: Technical planning can include HTTPS API requests, authentication, delivery-report callbacks, scheduled campaigns and field mapping from your source system. Define retry behaviour carefully so an application error does not create duplicate messages.
Reporting and commercial scope: Review invalid numbers, route responses, delivery outcomes, link activity where tracking is used and downstream business events such as completed verification or appointment confirmation. Pricing can vary by message type, destination, route, volume, encoding and platform requirements.
Frequently asked
Questions, answered.
Promotional messages support permission-based marketing, transactional messages communicate service events, and OTP messages carry short-lived verification codes. Setup and applicable rules can differ.
Yes. Character count, encoding and Unicode content can split one visible message into multiple SMS segments.
Yes, subject to the selected setup. Share the event, required fields, delivery callback and expected traffic pattern.
No. A delivered status generally represents a network delivery outcome, not proof of reading or conversion.
International rates are quoted by destination, sender requirement, message format, route and expected volume.
Launch with Canny
Ready to plan your next campaign?
Tell us your audience, destination and channel. We will help you choose the right route and volume.
Bengaluru support team
Plan, launch and improve with one communication partner.
We help businesses choose the right channel, prepare compliant campaign inputs, connect APIs or platforms, and understand delivery and engagement reports after launch.
1. Plan
Share your audience, destination, monthly volume and campaign objective.
2. Launch
Prepare content, templates, integrations and sending schedules with our team.
3. Improve
Review outcomes and refine targeting, timing, content and channel mix.
Contact CannyEmail
info@cannydigitalmarketing.com