Vertical creative
Prepare focused image or video creative designed for full-screen mobile viewing.
WhatsApp Status Ads
Put visual campaigns inside the WhatsApp Status experience.
Plan vertical creative, audience, budget and conversation follow-up for ads shown in WhatsApp Status where the placement is available and the advertiser is eligible.
Availability first
A new advertising placement with a controlled rollout.
WhatsApp Status Ads appear in the Updates tab, separate from personal chats. Availability is rolling out gradually and can vary by account and region, so eligibility must be confirmed before launch.
Audience planning
Define the intended market, language, location, customer stage and business objective.
Budget setup
Plan campaign duration, media budget, optimization objective and spending controls.
Conversation action
Give interested viewers a clear path to start a business conversation about the promoted offer.
Campaign review
Check creative, landing conversation, business profile and policy readiness before launch.
Performance reporting
Review available delivery, reach, spend and conversation outcomes in the selected ad setup.
Platform facts are based on the official WhatsApp Status Ads guidance and Meta announcement. Features and regional availability can change.
Choose the correct WhatsApp service
Status Ads, Bulk WhatsApp and the Official API do different jobs.
WhatsApp Status Ads
Paid discovery placements in the Status experience where available. Use them to introduce an offer and encourage an interested person to start a conversation.
Plan an ad campaign →Bulk WhatsApp
Managed media-rich outreach to an eligible contact audience. Use it for approved campaign communication and customer follow-up.
Explore Bulk WhatsApp →Official WhatsApp API
Business messaging infrastructure for approved templates, automation, webhooks, shared inboxes and system integrations.
Explore the Official API →Campaign workflow
Build the ad around the conversation that follows.
1. Define the offer
Choose one product, programme, appointment, event or service with a clear reason to respond.
2. Prepare creative
Design vertical image or video content with a clear brand, concise benefit and readable mobile layout.
3. Configure the audience
Confirm the eligible location, language, customer profile, campaign objective and budget.
4. Prepare the conversation
Set up the greeting, team ownership, response time, qualification questions and escalation path.
5. Launch and monitor
Review platform delivery, spend and available conversation signals without treating an ad impression as a lead.
6. Improve
Compare creative, audience and conversation outcomes and change one major variable at a time.
Use cases
Use Status Ads when visual discovery can start a useful conversation.
Education campaigns
Promote admissions, webinars, open days or counselling sessions with a direct enquiry path.
Retail offers
Show a product, collection or seasonal promotion and let interested shoppers ask questions.
Healthcare awareness
Promote an eligible appointment, screening or health programme using accurate, policy-compliant creative.
Real estate enquiries
Introduce a property or site-visit opportunity and direct interested prospects into a structured conversation.
Events
Promote registrations, demonstrations, launches and time-sensitive attendance opportunities.
Lead generation
Use the placement as the first step, then qualify genuine interest through an approved follow-up workflow.
Status Ads questions
Important details before planning a campaign.
No. WhatsApp states that the feature is rolling out gradually and may not yet be available in every region or account.
No. Official WhatsApp guidance says these ads appear in Status and Channels within the Updates tab, separate from personal chats and calls.
No. Status Ads are paid discovery placements. Bulk WhatsApp is outbound campaign communication to an eligible contact audience.
The placement is intended to help people discover a business and start a conversation about a promoted product or service, subject to current platform capabilities.
Share the offer, target location, audience, campaign dates, media budget, available creative and the team that will handle incoming conversations.
Plan with Canny
Check availability before building the campaign.
We will review the objective, eligible setup, creative requirement, audience, budget and conversation workflow.