HTTPS API connectivity
Trigger messages from a website, CRM, billing platform or application using documented request and response flows.
SMS solution
Transactional & API SMS
Trigger service updates and business alerts from your applications.
Plan the details before you send.
Message purpose, destination, audience permissions, templates and technical requirements all influence the right SMS setup.
Real-time delivery reports
Receive available delivery outcomes through reports or callbacks and connect them to your operational workflow.
High-throughput planning
Prepare for peak events by sharing expected traffic patterns, urgency and throughput requirements before launch.
Template support
Structure concise service messages for orders, payments, tickets, appointments and account events.
Before launch
Share the destination, expected monthly volume, peak throughput, language, sender requirement and whether messages will be uploaded or triggered through an API.
During delivery
Monitor available submission and delivery outcomes. Invalid numbers, handset availability, carrier filtering, registration issues and destination rules can affect results.
After the campaign
Review audience quality, timing, content length, links and response signals. Use those findings to improve the next campaign or design a multi-channel follow-up.
Detailed planning guide
Connect operational events to clear customer updates.
Define the business event
Map each trigger—order placed, payment received, ticket updated or appointment changed—to one approved message and one recipient record.
Prevent duplicates and gaps
Use stable event identifiers, idempotent application logic and clear retry rules so a temporary API error does not produce repeated notifications.
Handle delivery callbacks
Record submission responses and delivery callbacks against the original event. Decide when a failure should create an operational alert or alternate-channel follow-up.
Technical setup and measurement.
Preparation: Prepare API authentication, request fields, number format, templates, variable rules, throughput expectations and callback endpoints. Test successful, failed and delayed cases before production. Sensitive values should be minimized, and messages should contain only the information needed for the customer to understand the event.
Reporting: Operational monitoring should distinguish application errors, rejected requests, route outcomes and downstream customer completion. Track latency and failure reasons at event level. A delivered notification confirms a route outcome, not that the underlying order, payment or service task was completed.
Frequently asked
Questions, answered.
Websites, CRMs, billing systems, ecommerce platforms and custom applications can connect when suitable APIs are available.
Callbacks or report APIs may be available and should be mapped to the original event.
Use unique event identifiers, careful retry logic and server-side tracking in the source application.
Peak throughput should be discussed and tested during implementation because capacity and route conditions vary.
Frequently asked
Questions, answered.
Sender formats and approvals depend on the country, route and message category. Share the sender requirement before campaign setup.
API or SMPP connectivity may be available depending on the service and technical requirement.
Number validity, handset status, carrier rules, consent, registration, content, route choice and destination conditions can all influence delivery.
Domestic volume tiers are shown on the pricing page. International SMS requires a destination-specific quotation.
Launch with Canny
Ready to plan your next campaign?
Tell us your audience, destination and channel. We will help you choose the right route and volume.
Bengaluru support team
Plan, launch and improve with one communication partner.
We help businesses choose the right channel, prepare compliant campaign inputs, connect APIs or platforms, and understand delivery and engagement reports after launch.
1. Plan
Share your audience, destination, monthly volume and campaign objective.
2. Launch
Prepare content, templates, integrations and sending schedules with our team.
3. Improve
Review outcomes and refine targeting, timing, content and channel mix.
Contact CannyEmail
info@cannydigitalmarketing.com