Start with the objective
Clarify whether the communication should inform, authenticate, promote, qualify, support or retain. This keeps the channel decision tied to a measurable customer action.
All services
One partner for every customer conversation.
Choose the channel that fits your campaign, or connect several into one measurable journey.
✦ Bulk SMSBulk SMS
Promotional, transactional, OTP and international messaging with delivery visibility, API connectivity and campaign support.
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◉ Bulk WhatsAppBulk WhatsApp
Send media-rich broadcasts with images, documents, buttons, contact groups and campaign reporting.
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▣ RCS MessagingRCS Messaging
Create verified, media-rich business messages with carousels, suggested replies and tappable actions in the native messaging app.
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✓ Official WhatsApp APIOfficial WhatsApp API
Connect approved templates, automation, chatbots, shared team inboxes and CRM workflows through the official business platform.
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☎ AI IVR VoiceAI IVR Voice
Run voice broadcasts, multilingual IVR journeys, keypress capture, intelligent routing and AI-assisted phone conversations.
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✉ Bulk EmailBulk Email
Build permission-based campaigns with audience segmentation, automations, responsive templates and engagement analytics.
Explore service →Channel comparison
Choose by customer moment, not by habit.
The right channel depends on urgency, content format, required interaction, destination, consent and your existing technology.
| Service | Best suited for | Content format | Pricing approach |
|---|---|---|---|
| Bulk SMS | Urgent alerts, OTP and concise promotions | Text and links | Volume tier |
| Bulk WhatsApp | Media-rich broadcasts and group outreach | Text, images, video and documents | Volume tier |
| RCS Messaging | Verified native rich messaging | Cards, carousels, media and actions | Custom/volume |
| Official WhatsApp API | Approved templates, automation and team conversations | Templates, media and interactive actions | Custom quotation |
| AI IVR Voice | Reminders, qualification and interactive calls | Recorded or AI-assisted voice | Usage plus setup |
| Bulk Email | Newsletters, nurture and detailed campaigns | Responsive email content | Volume tier |
Map urgency and format
Short urgent updates may fit SMS, detailed visual content may fit RCS or WhatsApp, longer nurture may fit email and interactive reminders may fit voice.
Connect the follow-up
Plan what happens after delivery: a website visit, a reply, a keypress, an agent conversation, a payment, an appointment or another automated message.
Example channel journeys
Combine channels only when each has a clear job.
Lead generation
Email or rich messaging can explain an offer, a form or reply can capture interest, voice can qualify selected leads and SMS can confirm the appointment. The CRM should record each stage and suppress contacts who are no longer eligible.
Customer service
An application can trigger a transactional alert, an approved conversation can handle questions, and an agent can take over when automation reaches a limit. Delivery and support outcomes should be recorded separately.
Retention
Email can provide detailed education, RCS or WhatsApp can guide a richer follow-up, and SMS can deliver a concise time-sensitive reminder. Frequency and consent should be coordinated across the sequence.
What Canny helps organize.
Commercial scope: We clarify volume, destinations, route or platform choices, setup items, taxes and quotation-specific conditions.
Campaign readiness: We review audience source, sender or account requirements, templates, media, variables, schedules and the intended customer response.
Technical readiness: For connected journeys, we map source events, API fields, callbacks, retries, assignment rules and the system that owns the final business outcome.
Operational readiness: We discuss opt-outs, suppression, access, escalation and how failed or unexpected cases should reach a person.
Frequently asked
Questions, answered.
No. You can begin with one channel and add others when the customer journey needs a different format or response path.
Yes. Share your use case, audience, destination, volume, timeline and desired action so the team can suggest a practical sequence.
The pricing page contains separate sections for each main service and a quotation option where rates depend on setup or destination.
API or workflow connectivity is available for selected services and depends on the current system and required event flow.
Launch with Canny
Ready to plan your next campaign?
Tell us your audience, destination and channel. We will help you choose the right route and volume.
Bengaluru support team
Plan, launch and improve with one communication partner.
We help businesses choose the right channel, prepare compliant campaign inputs, connect APIs or platforms, and understand delivery and engagement reports after launch.
1. Plan
Share your audience, destination, monthly volume and campaign objective.
2. Launch
Prepare content, templates, integrations and sending schedules with our team.
3. Improve
Review outcomes and refine targeting, timing, content and channel mix.
Contact CannyEmail
info@cannydigitalmarketing.com