Campaign scheduling
Prepare promotional calendars around launches, events, local timing and audience segments.
SMS solution
Promotional SMS
Run permission-based campaigns for offers, launches and reminders.
Plan the details before you send.
Message purpose, destination, audience permissions, templates and technical requirements all influence the right SMS setup.
DLT-aware templates
For India, align sender headers and approved templates with the applicable registration and consent requirements.
Sender ID support
Use a recognizable sender identity where the route and regulatory framework permit it.
Delivery and URL reports
Review campaign outcomes and, when tracking links are used, compare engagement across audiences and messages.
Before launch
Share the destination, expected monthly volume, peak throughput, language, sender requirement and whether messages will be uploaded or triggered through an API.
During delivery
Monitor available submission and delivery outcomes. Invalid numbers, handset availability, carrier filtering, registration issues and destination rules can affect results.
After the campaign
Review audience quality, timing, content length, links and response signals. Use those findings to improve the next campaign or design a multi-channel follow-up.
Detailed planning guide
Turn permission-based SMS into a structured campaign.
Segment before sending
Group contacts by legitimate source, location, language, customer stage or offer relevance. Smaller relevant segments are easier to evaluate than one undifferentiated list.
Write for the SMS format
Lead with the purpose, keep the message concise, identify the sender and use one clear call to action. Review long or Unicode messages for segment count.
Control timing and frequency
Plan campaign dates, eligible sending windows, exclusions and suppression lists. Avoid repeatedly messaging recipients who have opted out or shown no relevant permission.
Technical setup and measurement.
Preparation: For Indian promotional campaigns, prepare the applicable business and sender registrations, approved content templates and consent records. Match the uploaded content to the approved template and confirm variables, links and punctuation before launch. When tracking links are used, use a domain and destination that customers can recognize.
Reporting: Review submission and delivery outcomes together with link activity and downstream actions such as enquiries or purchases. Delivery alone does not measure campaign success. Compare segments, timing, content and offers, while keeping a control on opt-outs and complaints.
Frequently asked
Questions, answered.
No. Use audiences for which the business has an appropriate permission and legitimate communication purpose.
Links may be used when the campaign setup and applicable rules permit them; the final content should match approved templates.
Combine delivery outcomes with clicks, enquiries, purchases or another business event.
Scheduling is available in suitable campaign setups, subject to approved timing and route conditions.
Frequently asked
Questions, answered.
Sender formats and approvals depend on the country, route and message category. Share the sender requirement before campaign setup.
API or SMPP connectivity may be available depending on the service and technical requirement.
Number validity, handset status, carrier rules, consent, registration, content, route choice and destination conditions can all influence delivery.
Domestic volume tiers are shown on the pricing page. International SMS requires a destination-specific quotation.
Launch with Canny
Ready to plan your next campaign?
Tell us your audience, destination and channel. We will help you choose the right route and volume.
Bengaluru support team
Plan, launch and improve with one communication partner.
We help businesses choose the right channel, prepare compliant campaign inputs, connect APIs or platforms, and understand delivery and engagement reports after launch.
1. Plan
Share your audience, destination, monthly volume and campaign objective.
2. Launch
Prepare content, templates, integrations and sending schedules with our team.
3. Improve
Review outcomes and refine targeting, timing, content and channel mix.
Contact CannyEmail
info@cannydigitalmarketing.com