Privacy Policy

Canny Digital Marketing Solution (Hereinafter Referred to as “Canny Digital Marketing Solution”, ”Digital Platform”, “Canny Digital Marketing Solution”) is a Web & Mobile Integrated Client Communication platform owned and operated by Apport Software Solutions Private Limited (Hereinafter Refereed to as “Canny Digital Marketing Solution”, “we”, “us”, or “our”)

This Privacy Policy (hereinafter referred to as “Policy”) aims to provide users who access the Website/App (“User”/ “You”/ “Your”) and the Service offered therein with an understanding of the kind of information collected, the reasons for its collection, how the information is utilized, who the intended recipients of the information are, and the measures taken to safeguard the information. We prioritize the protection and appropriate utilization of your information and are dedicated to upholding the security of such information that we possess. We strongly recommend that you carefully read this Policy before accessing the Website/App, utilizing the Services, or establishing an Account on the Website/App. Should you disagree with this Policy, kindly refrain from accessing our Website/App, using our Services, or creating an Account on our Website/App.

This Policy is made publicly available and will be interpreted in accordance with the stipulations of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Information Technology (Intermediaries Guidelines And Digital Media Ethics Code) Rules, 2021, as outlined under the Information Technology Act, 2000, along with other pertinent laws that necessitate the publication of a privacy notice for the collection, use, storage, disclosure, and transfer of sensitive personal data or information. Any capitalized terms that are employed herein without being defined will carry the meanings attributed to them in our Terms of Use.

We utilize your information to offer and enhance the Service. By using the Service, you agree to the gathering and utilization of information as outlined in this policy. Unless explicitly defined in this Privacy Policy, the terminologies utilized in this Privacy Policy bear the same meanings as those in our Terms and Conditions.

The provisions of this policy will come into effect upon your acceptance of the same (either directly or indirectly in electronic form), through the utilization of the platform, and/or by establishing a registered account on the platform (hereinafter referred to as an “account”), and will govern the relationship between you and us concerning your usage of the platform and the services offered therein.

1.INFORMATION WE GATHER

Upon accessing our Website/App or opting to explore the Product demo and/or registering for a free Product trial through the Website/App, we will proceed to gather specific details from you, as elaborated below. The ensuing categories and sources concerning the information collection by us are outlined:

Personal Particulars
This category encompasses any data linked to you as an individual, either directly or indirectly, which, when combined with other accessible or potentially accessible information within a corporate entity, is capable of singling you out. Furthermore, this includes additional details you provide while signing up for a free trial, such as:

Your full name,
The phone number linked with WhatsApp,
Company title and address,
Your job designation,
Web address pertaining to your company,
Credentials for logging into social media,
Other identifiers, along with any other personal or sensitive information in line with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as subject to amendments from time to time. This also encompasses analogous data privacy laws, whether currently in effect or prospective in the future (“Personal Particulars”).
Usage Insights
This pertains to information unrelated to Personal Particulars but rather to information amassed with respect to your use of the Website/App or the information required for the proper operation and development of the Website/App. It includes, yet is not limited to:

Time, date, and extent of your Website/App usage,
Your search and usage history within the Website/App,
Keyboard settings for your device,
Preferences you select (e.g., time zone, language, screen resolution) during Website/App use,
The URL or advertisement that might have directed you to the Website/App,
Other particulars concerning device and Website/App access, such as your IP address, operating system, browser type, exit/referring pages, and other unique identifiers for devices, as well as your push notification token.
Behavioral Insights
We will gather data tied to your activities on the Website/App across all your devices utilizing your email or social media login credentials, encompassing services you search for, opt into, and communication preferences.

Location Details
Information pertaining to your location while accessing and/or using the Website/App if you decide to grant permission. With your consent, we may amass Global Positioning System (GPS) information and data regarding your mobile device’s location. If you opt not to share your precise location with us, you can disable location services through your mobile device settings.

Contact Directory and Files
We extend the facility to upload your existing contact directory comprising names, mobile numbers, emails, and additional data fields, enabling you to initiate discussions from our Website/App. We gather information tied to your device’s rich media files including audio, video, and PDF documents, and facilitate sharing of such rich media with your clientele through our Website/App.

Cookies
We, along with our service providers and business affiliates, utilize cookies and similar technologies (e.g., web beacons, flash cookies) (“Cookies”) to automatically gather information. This assists in gauging and scrutinizing the web pages and advertisements you interact with, optimizing your experience with the Website/App, enhancing the Website/App’s functionality, delivering advertisements on the Website/App and other platforms/devices, and assessing advertisement efficiency. Cookies empower the Website/App to offer specific features and capabilities. Web beacons are minute images or snippets of data embedded in images, also referred to as “pixel tags” or “clear GIFs.” These elements can identify Cookies, the date and time a page is viewed, descriptions of pages hosting pixel tags, and akin details from your computer or device.

Device Details
We aggregate information concerning computers, phones, and other interconnected devices possessing internet connectivity and interactions with our Website/App and Services. This information is integrated across the various devices you utilize. This incorporates:

Device attributes like operating system information, software and hardware versions, battery status, signal availability, storage space, browser type, app/file names and types, plug-ins,
Device activities, which detail how the device operates, such as background activity, window activity, mouse movements (to distinguish humans from automated entities),
Unique identifiers and device IDs,
Applications, games, or accounts employed,
Bluetooth signals and data about neighboring WiFi access points, beacons, and cell towers,
Information that can be legally gathered through device configuration settings,
GPS location, camera or photo access,
Data like mobile operator’s name or ISP, language, time zone, mobile number, IP address, connection speed,
Devices near you or connected to the network, aiding in streaming Services to your device.
Third-Party Insights
Information about you that we potentially obtain from third-party services such as advertising associates, analytics providers, and data suppliers.

Your data from third-party social media networks, inclusive of contact lists for these services and insights about your Website/App use concerning these services, may be collected if you choose to establish a link or register through a third-party social network or login service (such as Facebook, Twitter, Instagram, or Google). If you bind your Account within our Website/App to another service, we could gain insights about your utilization of said service.

Utilization of Google User Data
Our handling and transfer of information from Google APIs will adhere to Google API Services User Data Policy, which encompasses Limited Use mandates.

This Google data will not be employed for delivering advertisements by our side.

2.UTILIZATION OF YOUR DETAILS

As outlined below, we employ the data you provide to enhance, uphold, and oversee the operations of the Website/App. This facilitates your utilization of its features while ensuring adherence to our Terms of Use. Additionally, we may leverage your information to offer recommendations, promote the Website/App, and tailor your advertisement exposure.

Primarily, we employ the data acquired prior to your Website/App registration in the following ways:

Configuring the services extended to users via the Website/App,
Fulfilling service requests, facilitating Website/App functionalities, offering support, and supplying information for internal operations encompassing troubleshooting, data analysis, research, statistical evaluations, and surveys,
Establishing communication with you, including notifications about service modifications,
Ensuring quality assurance standards,
Elevating and evolving the Website/App and conducting service enhancement efforts,
Personalizing the services visible to you during Website/App use,
Enforcing the stipulated terms, conditions, and policies,
Validating your identity for specific feature usage,
Consolidating all gathered or received information about you for the aforementioned intentions,
Upholding security and aiding in the identification of misuse, fraudulent activities, and unlawful actions within the Website/App,
Gaining insights into your patterns of Website/App use across different devices,
Supporting the social facets of the Website/App,
Furnishing suggestions and curating a personalized advertising experience,
Dispatching promotional materials on our behalf or on behalf of our trusted third-party affiliates,
Gauging and comprehending the efficiency of the advertisements served to you and others, along with delivering advertisements,
Facilitating location-based services, such as personalized content and advertising, in line with your permissions,
Catering to other purposes disclosed to you at the time of data collection or as per your consent.
It is important to emphasize that we shall not vend or lease your Personal Information to any entity or individual, for any rationale, under any circumstances. Nonetheless, we will share your Personal Information with our affiliates and business associates. Be assured that we will invariably seek your consent to process specific categories of information as mandated by prevailing legal requirements.

3.PROTECTION MEASURES

We adhere to widely accepted benchmarks to safeguard the Personal Information you provide to us, both during transmission and subsequent to our reception of it. While no internet transmission method or electronic storage technique can guarantee absolute invulnerability, we are unable to assure complete security due to the inherent limitations of these methods. Should inquiries regarding our Website/App’s security arise, please feel free to reach out to us at info@cannydigitalmarketing.com

Our approach encompasses a blend of firewalls, encryption methodologies, and authentication protocols, among other measures, to uphold the security of your online session and shield our online accounts and systems from unauthorized entry. Upon registering for our service, we mandate a password from you to uphold your privacy. Information like your login credentials for the Website/App or account credentials are transmitted securely.

Our servers reside within secure facilities where entrance requires multiple tiers of validation, including identity verification and biometric recognition protocols. Security personnel diligently oversee these premises around the clock, seven days a week.

Our databases are impervious to general staff access, safeguarded both physically and through logical measures. Stringent physical access controls are enforced across our facilities. No employee has the capacity to transfer Personal Information to any unsecured device. In other words, data cannot be extracted from the database and transferred to an insecure laptop. Exclusive access to said Personal Information is extended solely to authorized employees who have undergone training in the proper handling of customer information.

4.STORAGE AND TRANSFER OF DATA

The data gathered by us could be housed and processed in India or other countries where we or our representatives uphold facilities. Upon utilizing the Website/App, you explicitly grant permission for such data transfer and storage outside your country of residence, where data protection regulations might vary or be less rigorous. However, we will make earnest efforts to ensure a sufficient level of data protection even when sharing your Personal Information with these countries.

It’s important to acknowledge that we don’t make any assertions or warranties regarding an ongoing obligation to perpetually store any data you may provide or that we amass in relation to you, unless stipulated by Indian laws.

Our goal is to limit our processing actions concerning your Personal Information to the greatest extent possible. In cases where explicit retention periods aren’t specified in this Policy, your Personal Information will be retained solely for the period required to fulfill the purpose for which we initially collected it. If applicable, it will be maintained in accordance with statutory retention prerequisites. Ordinarily, this implies that we will keep your Personal Information for the duration of your active Account and for up to 180 days following the erasure of your Account. Note that legal mandates or the necessity for legal measures arising from misconduct within the Website/App could necessitate an extended retention of your Personal Information.

By employing the Website/App and providing us with information (inclusive of Personal Information), you relinquish any claims that might arise under local, national, or international laws, regulations, or treaties. On occasion, we might transfer or amalgamate offline-acquired information into our online databases, or convert offline data into electronic format. This Policy remains pertinent to your data for the duration of its presence within our possession, even if you choose to terminate or cease your usage of the Website/App.

In the unlikely event of our experiencing reorganization, being acquired or merged with a third party, or divesting the majority of our assets, any Personal Information we have about you might be moved to the restructured entity or third party, adhering to applicable laws.

In the extraordinary situation of our bankruptcy, insolvency, reorganization, receivership, or assignment for creditors’ benefit, or the enforcement of laws or equitable principles impacting creditors’ rights at large, we might not have control over the handling, transfer, or utilization of your Personal Information.

 5.NOTIFICATION OF PERSONAL INFORMATION CHANGES 

If Your Personal Information provided to Us when You had registered yourself in Our Website/App changes, You must update it as soon as possible. To review and update Your Personal Information through the “Edit” option in Our Website/App. Note: We will retain Your information for as long as Your account is active or as needed to provide You Services. If You wish to cancel Your account or request that We no longer use Your information to provide You Services, You can delete the Account through the “Delete” option in our Website/App. However, We will retain and Use Your information as necessary to comply with Our legal obligations, resolve disputes, and to enforce Our agreements.

6.MODIFICATIONS TO THIS POLICY

It is possible that we might revise this Policy occasionally. In the event of such updates, we will inform you by revising the “Last Updated” date displayed at the outset of this Policy. Additionally, we will publish the updated Policy and fulfill any other notification obligations as stipulated by relevant laws. We strongly advise you to peruse the Policy every instance you access Canny Digital Marketing Website/App, so as to remain well-versed about our privacy protocols.

7.GET IN TOUCH

Should you desire to lodge a complaint, submit a request concerning your Personal Information or our privacy procedures, or if you possess inquiries, apprehensions, or feedback regarding this Policy, kindly reach out to us in the initial phase via  https://cannydigitalmarketing.com/contact-us/ . We pledge to promptly address your inquiries. You also have the option to correspond with us in writing.